Due to the development of intersecting media led by digital technologies worldwide, such as visuals, sounds, words, and graphics as well as the trend of promoting cultural and creative industries among increasing countries around the world, the Department of Motion Picture and Video aims to foster professional talents in the field of media and entertainment industry with a global marketing perspective and the ability to aesthetically create and produce. That is, after four years of specialized education, students are to be able to turn their creative thoughts into highly sensible entertainment media products by means of their understanding and application of different media types. Our teaching, therefore, focuses on a combination of audiovisual media, including motion picture, television, animation, music, broadcasting and the utilization of modern digital technologies (computer, the Internet, and interactive media design and so on).
Research:
After four years of specialized education, students are to be able to turn their creative thoughts into highly sensible entertainment media products by means of their understanding and application of different media types. Our teaching, therefore, focuses on a combination of audio-visual media, including motion picture, television, animation, music, broadcasting and the utilization of modern digital technologies (computer, the Internet, and interactive media design and so on).
Teaching Outlines
The Cultivation of Basic Theories: The courses offered by the Department are based on theories of visual communication with humanities and arts as their fundamental nature. Students are therefore expected to have formed a solid foundation of theories before they apply the tools to create their own projects.
Pre-Production Planning Integration:? Through the integration of script writing, screenplay illustration, film planning, set design, and performance training, students are to develop a holistic pre-production groundwork.
Digital Images Production: Students learn to create digital images in the form of video or 2D/3D animation and to present the final images after employing combined methods, such as editing, sound/ special effect processing, etc.
Cross-Media Integrative Production: Students are encouraged not only to experiment with and mix different kinds of media but to apply a wide range of skills to create images so as to participate in the production of cross-media projects.
Media Marketing and Management: By analyzing theories and case studies, students are to be familiarized with each media type and to design thorough marketing strategies and modes of management.
Superiority:
The missions of the Department of MPV are:
To prepare students to assume creative and leadership roles in the electronic, filmic, and other projected media arts.
To prepare students for scholarly activity in the media arts.
To prepare general college students to interpret, evaluate, and use the media arts as aesthetic, socio-cultural, and practical elements of contemporary life.
To engage in research and creative endeavors in the media arts.
To promote public understanding of the media arts and their role in the public and private sectors of society